By: Lou Mastria

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By: Lou Mastria Dec 19, 2018

In digital advertising, good data helps drive good decisions. As Congress begins to consider the shape of privacy legislation, we thought it might be useful for the Digital Advertising Alliance (DAA) to gather some additional data by asking consumers to share their policy priorities (and potential pitfalls) for any federal privacy legislation that may affect responsible data collection and interest-based advertising (IBA)....

By: Lou Mastria Dec 18, 2018

This summer, one of our two independent Accountability Partners, the Data & Marketing Association, was acquired by another founding association of the Digital Advertising Alliance (DAA), the Association of National Advertisers (ANA). Now, DMA is known as a division of ANA, with the DMA acronym representing “Data Marketing & Analytics.” [Our other Accountability Partner is the Council of Better Business...

By: Lou Mastria Nov 16, 2018

A recent Federal Trade Commission (FTC) filing to the National Telecommunications & Information Administration (NTIA) cited both the Digital Advertising Alliance’s research and demonstrated reasonableness of...

By: Lou Mastria Oct 22, 2018

Since the launch of the Digital Advertising Alliance (DAA) Principles nine years ago, the primary focus of the Principles and their interpretation has been the consumer. Our endeavor to extend to her meaningful privacy protections where interest-based advertising (IBA) occurs has been remarkably successful.

The YourAdChoices icon is globally served more than 1 trillion times per month – that’...

By: Lou Mastria Sep 26, 2018

Big Idea: Europe’s General Data Protection Regulation is now enforceable. This panel explores how companies seek to comply with these new rules, investigate other models of regulation and self-regulation, and help ensure responsible data usage in digital advertising according to their respective country’s practices and laws.


By: Lou Mastria Sep 04, 2018

After Labor Day, the 2018 general election season kicks into high gear. Likewise, momentum continues to build in digital and social channels regarding transparency markers for political ads.

Just last month, Google announced a weekly archive of U.S. political ads on its platform, reported here. Earlier this spring, Twitter...

By: Lou Mastria Aug 28, 2018

Last week, the Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureaus (CBBB), one of the Digital Advertising Alliance’s (DAA) independent accountability partners, announced an instructive decision regarding digital video ads as well as touching on DAA obligations related to precise location data.

The investigation (and subsequent decision) was initiated after a routine...

By: Lou Mastria Aug 17, 2018

Big Idea: Data about consumers empowers many algorithms for interest-based advertising – all in ways to connect brands with fans and customers. In addition, responsible data collection in advertising and digital media drive other creative, innovative and socially powerful ends, in service to the greater good.

Marla Kaplowitz, president and chief executive officer, 4A’s,...

By: Lou Mastria Aug 07, 2018

Big Idea: As digital advertising expands its reach and influence, brand safety concerns must be part of the consumer trust equation, where consumer privacy, transparency and control online is incorporated alongside other safety concerns as security, fraud, viewability and context.

Over the years, many facets of brand safety have been in the spotlight -- adjacency, privacy, fraud...

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