DAA IN THE NEWS

Recent Announcements
 

For Press Releases beginning January 1, 2019, Visit our Current "News" Page Here:
https://digitaladvertisingalliance.org/daa-news/press-releases

 

Digital Advertising Alliance Releases Implementation Guidelines for New 'Political Ad' Transparency Icon

Maryland Becomes First State to Approve Ad Disclosures via DAA-Type Icon

NEW YORK, NY – September 18, 2018 – The Digital Advertising Alliance (DAA) today released the creative implementation guidelines for the “Political Ad” icon it announced in May as part of an advertising industry initiative to increase transparency and accountability around digital political ads. The new guidelines outline the creative specifications necessary for U.S. federal and state political advertisers to create and display the Political Ad icon in express advocacy ads. [Read more.]

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Digital Advertising Alliance Launches Initiative to Increase Transparency & Accountability in Political Ads

DAA Releases New Guidance & “PoliticalAd” Icon Offering Info on Political Ads; ASRC and DMA to Enforce Program Across Industry

NEW YORK, NY – May 22, 2018 – The Digital Advertising Alliance (DAA) today launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a “PoliticalAd” icon that will link to additional information on such ads. Compliance with the guidance will be independently enforced by the Advertising Self Regulatory Council (ASRC) and the Data & Marketing Association (DMA). Building on the success of the DAA’s existing YourAdChoices program, the DAA’s new “PoliticalAd” icon will serve as an immediate, simple, and intuitive tool for people to get information on the political ads covered by the new guidelines. [Read more.]

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Network Advertising Initiative and Digital Advertising Alliance Launch New Version of Choice Tools for Interest-Based Advertising

New Version of Tools Addresses Non-Cookie Technologies,
Offers Improved Consumer Interface and Enhanced Choice Options

WASHINGTON, DC and NEW YORK, NY – April 4, 2017 – The Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) today jointly unveiled new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use. Improvements to the NAI tool and DAA tool include an enhanced user experience, the ability for companies to easily disclose to consumers their use of both cookie-based and non-cookie technologies for digital interest-based advertising (IBA), and controls for users to opt-out of such use. The new version of the tools is the result of an ongoing collaboration between the two industry-leading self-regulatory organizations for digital advertising and a significant step forward in providing consumer notice and choice. [Read more.]

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Digital Advertising Alliance Announces Enforcement of Cross-Device Guidance to Begin February 1, 2017

NEW YORK, NY – October 13, 2016 – The Digital Advertising Alliance (DAA) today announced that enforcement of its guidance on the Application of the DAA Principles of Transparency and Control to Data Used Across Devices (DAA cross-device guidance) will begin on February 1, 2017. The DAA cross-device guidance will be independently enforced by the Council of Better Business Bureaus (CBBB) and the DMA, which provide ongoing independent oversight of the DAA Principles.  [Read more.]

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Zogby Poll: Americans Say Free, Ad-Supported Online Services Worth $1200/Year, 85 Percent Prefer Ad-Supported Internet to Paid

Three-Quarters Say They Would Reduce Online and Mobile Activities a 'Great Deal' If They Had to Pay for Free Ad-Supported Content and Services

NEW YORK, NY – May 11, 2016 – Americans assigned a value of nearly $1,200 per year to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to a groundbreaking survey conducted by Zogby Analytics. More than 85 percent of respondents said they preferred an ad-supported Internet model instead of paying for online content, and three-quarters said they would reduce their online activities “a great deal” if they had to pay for those services and content.  [Read more.]

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Digital Advertising Alliance Releases Guidance on the Application of DAA Principles to Cross-Device Environment

WASHINGTON, D.C. – November 16, 2015 – The Digital Advertising Alliance (DAA) today released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement. Blog:  Advertising leaders provide reaction to DAA's cross-device guidance.[Read more.]

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Digital Advertising Alliance Launches 'AppChoices en Español' To Improve Access to DAA Mobile App for Spanish Speakers

NEW YORK, NY – November 9, 2015 – The Digital Advertising Alliance (DAA) today launched “AppChoices en Español,” an updated version of its mobile app that provides access to the DAA’s transparency and choice mechanisms for Spanish speakers in the U.S. “AppChoices en Español” allows users to control the collection and use of cross-app data for interest-based advertising on the device on which the app is installed. “The United States is the second-largest Spanish-speaking country in the world, and we want to be sure that Spanish speakers have the same access to the DAA’s tools as English speakers,” said Lou Mastria, DAA Executive Director. “AppChoices is the first cross-industry self-regulatory tool to address the twin issues of transparency and consumer control in mobile apps, and we are proud to build on that legacy of proactive privacy tools by providing the same level of transparency and consumer control in Spanish for U.S. audiences.”  [Read more.]

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Digital Advertising Alliance Unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads

NEW YORK, NY – November 2, 2015 – The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.” The DAA’s initial release provides marketplace guidance for implementation that will help create a more consistent consumer experience across major video ad formats and players. The guidelines were assembled with input from a broad range of companies and guidance from the IAB TechLab’s standards development group, and they provide how-to steps for the marketplace to implement the AdChoices icon. The guidelines also create more certainty for brands, agencies, publishers and ad tech companies as they increase their use of video advertising. [Read more.]

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Digital Advertising Alliance Announces Mobile Privacy Enforcement to Begin September 1, 2015

Council of Better Business Bureaus and Direct Marketing Association Will Lead Independent Accountability Program for DAA’s Mobile Guidance

NEW YORK, NY – May 7, 2015 – The Digital Advertising Alliance (DAA) today announced that enforcement of its Principles in the mobile environment (DAA Mobile Guidance) will begin on September 1, 2015, including new guidance specific to mobile, such as cross-app data, precise location data and personal directory data. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) will extend their ongoing independent oversight of the DAA Principles on browsers to the mobile space.  As a result, companies that collect and use data across sites or apps for interest-based advertising (IBA) will be required to demonstrate compliance with the DAA Principles as they relate to mobile activity starting on September 1. [Read more.]

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Digital Advertising Alliance Enhances Privacy Controls in the Mobile Marketplace with Launch of Two New Tools for Consumers

AppChoicesTM & Consumer Choice Page for Mobile Web Take Control & Advertising Transparency Beyond Desktop, While Delivering a Consistent, Independently Enforceable Choice Experience

NEW YORK – February 25, 2015 – The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – "AppChoices" and the "DAA Consumer Choice Page for Mobile Web." These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers. This evolution in the DAA's choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium.  [Read More.]

More on the Mobile Products Launch from the DAA’s Founding Associations:
http://www.alaqin.com/daa-founding-association-leaders-speak-daa%E2%80%99s-mobile-choice-tools-launch

Mobile users who wish to download AppChoices may visit here.

Businesses wishing to participate in AppChoices may inquire here.

 

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In the News:
For Media Coverage beginning January 1, 2019, Visit our Current "In the News" Page Here:

"TOP MARTECH PREDICTIONS FOR 2019: 11 EXPERTS SHARE THEIR VISION"
(MarTech Advisor, December 28, 2018)
https://www.martechadvisor.com/articles/machine-learning-amp-ai/11-martech-predictions-for-2019/

 

"FTC ARGUES AGAINST OPT-IN APPROACH TO ONLINE PRIVACY"
(MediaPost, November 15, 2018)
https://www.mediapost.com/publications/article/328133/ftc-argues-against-opt-in-approach-to-online-priva.html

 

"DAA LEADS NEW EFFORT TO INCREASE TRANSPARENCY IN POLITICAL ADVERTISING"
(4A's, October 31. 2018)
https://www.aaaa.org/daa-leads-new-effort-to-increase-transparency-in-political-advertising/

 

"WEIGHING PERSONALIZATION WITH PRIVACY: HOW THE DAA'S ADCHOICES PROGRAM BRINGS TRANSPARENCY TO INTEREST-BASED DIGITAL ADVERTISING"
(Dating News, October 16, 2018)
https://www.datingnews.com/industry-trends/daa-adchoices-brings-transparency-to-interest-based-advertising/

 

"ANA: HILL NEEDS TO STEP UP ON PRIVACY"
(Broadcasting & Cable, October 8. 2018)
https://www.broadcastingcable.com/news/ana-hill-needs-to-step-up-on-privacy

 

"SNEAKER RETAILER FINISH LINE FAILED TO COMPLY WITH PRIVACY CODE, WATCHDOG SAYS"
(MediaPost, September 26, 2019)
https://www.mediapost.com/publications/article/325670/sneaker-retailer-finish-line-failed-to-comply-with.html

 

"AD ALLIANCE DETAILS DISCLOSURE STANDARDS FOR POLITICAL ADS"
(Associations Now, September 19, 2018)
https://associationsnow.com/2018/09/ad-alliance-details-disclosure-standards-political-ads/

 

"DIGITAL ADVERTISING ALLIANCE RELEASES 'POLITICAL AD' GUIDELINES"
(Cablefax, September 19, 2018)
http://www.cablefax.com/distribution/digital-advertising-alliance-releases-political-ad-guidelines

 

"JUST IN TIME FOR THE MID-TERMS: DAA'S POLITICAL AD ICON GUIDELINES"
(MediaPost, September 18, 2018)
https://www.mediapost.com/publications/article/325249/just-in-time-for-the-midterms-daas-political-ad.html

 

"SPECS ISSUED FOR POLITICAL AD ICONS"
(MediaPost, September 18, 2018)
https://www.mediapost.com/publications/article/325212/specs-issued-for-political-ad-icons.html

 

"DIGITAL ADVERTISING INDUSTRY GROUP REVEALS GUIDELINES FOR POLITICAL AD ICON"
(Campaigns & Elections, September 18, 2018)
https://www.campaignsandelections.com/campaign-insider/digital-ad-industry-group-reveals-guidelines-for-political-ad-icon

 

"DIGITAL POLITICAL ADS SEEK TRANSPARENCY"
(O'Dwyer's, September 18, 2018)
https://www.odwyerpr.com/story/public/11319/2018-09-18/digital-political-ads-seek-transparency.html

 

"THE UNINTENDED CONSEQUENCES OF RELYING ON CONSENT WITH GDPR"
(MarTech Advisor, August 16, 2018)
https://www.martechadvisor.com/articles/gdpr/the-unintended-consequences-of-relying-on-consent-with-gdpr/

 

"AS STATES MOVE TO REGULATE DIGITAL ADS, CONSULTANTS WARN OF UNINTENDED CONSEQUENCES"
(Campaigns & Elections, August 13, 2018)
https://www.campaignsandelections.com/campaign-insider/as-states-move-to-regulate-digital-ads-consultants-warn-of-unintended-consequences

 

"ADVERTISERS DISS GDPR, STATE INTERNET REGULATION EFFORTS"
(Multichannel News, July 23, 2018)
https://www.multichannel.com/news/advertisers-diss-gdpr-state-internet-regulation-efforts

 

"AN ICONIC APPROACH TO POLITICAL AD TRANSPARENCY"
(DMN, June 6, 2018)
http://www.dmnews.com/marketing-strategy/political-ad-transparency/article/771125/

 

"AMID FACEBOOK TRANSPARENCY PUSH, STRATEGIC CONCERNS EMERGE"
(Campaigns & Elections, June 5, 2018)
https://www.campaignsandelections.com/campaign-insider/amid-facebook-transparency-push-strategic-concerns-emerge

 

"FEC URGED TO ALLOW POLITICAL ADVERTISERS TO USE ICONS FOR DISCLAIMERS"
(MediaPost, May 31, 2018)
https://www.mediapost.com/publications/article/320056/fec-urged-to-allow-political-advertisers-to-use-ic.html

 

"INTERNET ASSOCIATION OPPOSES TV-STYLE DISCLAIMERS FOR ONLINE POLITICAL ADS"
(MediaPost, May 30, 2018)
https://www.mediapost.com/publications/article/319968/internet-association-opposes-tv-style-disclaimers.html

 

"FACEBOOK REVEALS HOW IT WILL KEEP ELECTION ADS HONEST"
(Ad Age, May 24, 2018)
http://adage.com/article/digital/facebook-reveals-election-ads-honest/313647/

 

"12 THINGS MARKETERS SHOULD KNOW ABOUT MARTECH'S NEW CATEGORIES"
(CMS Wire, May 24, 2018)
https://www.cmswire.com/digital-marketing/12-things-marketers-should-know-about-martechs-new-categories/

 

"POLITICALAD ICON AIMS FOR GREATER TRANSPARENCY"
(WARC, May 23, 2018)
https://www.warc.com/newsandopinion/news/politicalad_icon_aims_for_greater_transparency/40514

 

"HOW DATA REGULATION COULD BE GOOD FOR MARKETING POST-CAMBRIDGE ANALYTICA"
(Medical Marketing & Media, May 23, 2018)
https://www.mmm-online.com/dataanalytics/how-data-regulation-could-be-good-for-marketing-post-cambridge-analytica/article/768256/

 

"AD GROUP ANNOUNCES RULES FOR TRANSPARENCY IN POLITICAL ADVERTISING"
(The Wall Street Journal, May 22, 2018)
https://www.wsj.com/articles/ad-group-announces-rules-for-transparency-in-political-advertising-1526983200

 

"AD ALLIANCE BOOSTING DISCLOSURES FOR ONLINE POLITICAL ADS"
(Associations Now, May 22, 2018)
https://associationsnow.com/2018/05/ad-alliance-boosting-disclosures-online-political-ads/

 

"MORNING TECH: POLITICAL ADS TRY SELF-REGULATION"
(Politico, May 22, 2018)
See Archives: https://www.politico.com/morningtech/

 

"TUESDAY MORNING STIR"
(Adweek, May 22, 2018)
http://www.adweek.com/agencyspy/tuesday-morning-stir-422/146869

 

"DIGITAL ADVERTISING ALLIANCE'S NEW 'POLITICALADS' ICON WILL IDENTIFY ONLINE POLITICAL ADS THAT MEET NEW GUIDELINES"
(Marketing Land, May 22, 2018)
https://marketingland.com/digital-advertising-alliances-new-politicalads-icon-will-identify-online-political-ads-that-meet-new-guidelines-240640

 

"U.S. AD INDUSTRY ANNOUNCES NEW TRANSPARENCY REQUIREMENTS FOR POLITICAL ADS"
(Mobile Marketing, May 22, 2018)
http://mobilemarketingmagazine.com/us-ad-industry-announces-new-transparency-requirements-for-political-ads

 

"DIGITAL GROUP OFFERS RULES FOR POLITICAL ADS"
(O'Dwyer's, May 22, 2018
http://www.odwyerpr.com/story/public/10696/2018-05-22/digital-group-offers-rules-for-political-ads.html

 

"DAA ADDS DISCLOSURE REQUIREMENTS TO DIGITAL POLITICAL ADS"
(International Association of Privacy Professionals, May 22, 2018)
https://iapp.org/news/a/daa-adds-disclosure-requirements-to-digital-political-ads/
 

"TECH ADVERTISING GROUP URGES MORE ONLINE POLITICAL AD DISCLOSURE"
(Bloomberg, May 22, 2018)
https://www.bloomberg.com/news/articles/2018-05-22/tech-advertising-group-urges-more-online-political-ad-disclosure

 

"U.S. TRADE BODIES MOVE TO RESTORE VOTERS' TRUST IN ONLINE ADVERTISING WITH POLITICALAD ICON"
(The Drum, May 22, 2018)
http://www.thedrum.com/news/2018/05/22/us-trade-bodies-move-restore-voters-trust-online-advertising-with-politicalad-icon

 

"DAA CREATES ICON TO DISCLOSE POLITICAL OPPOSITION ADS"
(MediaPost, May 22, 2018)
https://www.mediapost.com/publications/article/319560/digital-advertising-alliance-creates-new-icon-prog.html

 

"DESPITE HEADLINE, SURVEY SHOWS STRONG ADCHOICES AWARENESS"
(MediaPost, May 11, 2018)
https://www.mediapost.com/publications/article/319123/despite-headline-survey-shows-strong-adchoices-aw.html

 

"LIFTOPIA FAILED TO COMPLY WITH INDUSTRY PRIVACY RULES, WATCHDOG SAYS"
(MediaPost, March 14, 2018)
https://www.mediapost.com/publications/article/316004/liftopia-failed-to-comply-with-industry-privacy-ru.html

 

"TECHBYTES WITH FATIMA NADINE KHAN, CHIEF PRIVACY OFFICER, DEMANDBASE"
(MarTechSeries, March 14, 2018)
https://martechseries.com/mts-insights/tech-bytes/techbytes-fatima-nadine-khan-chief-privacy-officer-demandbase/

 

"DAA: ESTABLISHING RESPONSIBLE PRIVACY PRACTICES IN DIGITAL ADVERTISING TO HELP PUBLISHERS DELIVER MORE ENGAGING ADS"
(HostingAdvice.com, February 26, 2018)
http://www.hostingadvice.com/blog/daa-establishes-privacy-practices-in-digital-advertising/
 

"IS THERE A MARKETING DATA CORRECTION UNDERWAY?"
(Target Marketing, February 19, 2018)
http://www.targetmarketingmag.com/post/active-investing-market-correction-marketing-data-correction-way/

 

"INCOMING IAB CHAIRMAN SCOTT SCHILLER TO AD INDUSTRY: WE MUST WORK TOGETHER"
(MediaPost, February 12, 2018)
https://www.mediapost.com/publications/article/314400/incoming-iab-chairman-scott-schillers-message-to.html

 

"ADS THAT DON'T OVERSTEP"
(Harvard Business Review, January-February 2018)
https://hbr.org/2018/01/ads-that-dont-overstep

 

"BALANCING CONSUMER PRIVACY AND ADVERTISING: HOW THE DAA HELPS BOTH SIDES WIN"
(CardRates.com, December 19, 2017)
http://www.cardrates.com/news/daa-helps-balance-consumer-privacy-and-targeted-advertising/

 

MARTECH PRIVACY DEBATE SHOULD FOCUS ON SOLUTIONS THAT WORK"
(MarTechSeries, October 13, 2017)
http://martechseries.com/mts-insights/guest-authors/martech-privacy-debate-focus-solutions-work/

 

"LA PUBLICIDAD QUE VE SE INTERNET Y NO LAS ELIGERAN BUSCADORES SINO LOS PROPIOS CONSUMIDORES"
(El Chronista, August 14, 2017)
https://www.cronista.com/negocios/La-publicidad-que-se-ve-en-internet-ya-no-la-elegiran-los-buscadores-sino-los-propios-consumidores-20170814-0021.html

 

"PUBLICIDAD EN INTERNET"
(El Litoral, August 13, 2017)
http://www.ellitoral.com/index.php/diarios/2017/08/13/politica/POLI-06.html

 

"LOU MASTRIA: 'NUESTRA MISION ES DARLE TRANSPARENCIA Y CONTROL A LOS USARIOS'"
(adlatina.com, August 11. 2017)

 

"CACE Y AMDIA FUNDAN LA ALIANZA PARA LA PUBLICIDAD DE ARGENTINA"
(Portinos, August 10, 2017)
https://portinos.com/39280/cace-y-amdia-fundan-la-alianza-para-la-publicidad-digital-de-argentina

 

"ADBRAIN REBUKED FOR 'CUMBERSOME' OPT-OUT TOOL"
(MediaPost, August 2, 2017)
https://www.mediapost.com/publications/article/305262/adbrain-rebuked-for-cumbersome-opt-out-tool.html

 

"IAB RELEASES NEW AD SPECS FOR FORMATS INLCUDING VIRTUAL REALITY"
(MediaPost, July 21, 2017)
https://www.mediapost.com/publications/article/304635/iab-releases-new-ad-format-specs-including-emergin.html

 

"IAB TECH LAB RELEASE MRAID 3.0 FOR CREATING IN-APP RICH MEDIA ADS ACROSS PLATFORMS"
(MarTech Today, July 6, 2017)
https://martechtoday.com/iab-tech-lab-mraid-3-release-200576

 

"TWITTER IS GIVING ITS USERS MORE CONTROL OVER PERSONALIZATION, DATA USAGE"
(Adweek, May 17, 2017)
http://www.adweek.com/digital/twitter-personalization-data-usage-update-may-2017/

 

"THE POWER OF SELF-REGULATION: KEEPING PACE WITH DATA & MARKETING INNOVATIONS"
(Data & Marketing Association Advance Blog, April 13, 2017)
https://thedma.org/data-driven-marketing/power-self-regulation-keeping-pace-data-marketing-innovations/

 

"THE BRAND SAFETY INDUSTRIAL COMPLEX: DOES ANYONE BENEFIT FROM MAKING THINGS SAFER"
(Marketing Land, April 5, 2017)
http://marketingland.com/brand-safety-industrial-complex-anyone-benefit-making-things-safer-210749
 

 

"NAI, DAA LAUNCH NEW VERSION OF CONSUMER CHOICE TOOLS"
(IAPP Daily Dashboard, April 4, 2017)
https://iapp.org/news/a/nai-daa-launch-new-version-of-consumer-choice-tools/

 

"A BETTER CONSUMER EXPERIENCE THROUGH FLEXIBLE, EFFECTIVE ADVERTISING SELF-REGULATION"
(LiveRamp Blog, March 2, 2017)
https://liveramp.com/blog/a-better-consumer-experience-through-flexible-effective-advertising-self-regulation/

 

"CROSS-DEVICE TRACKING AND CONSUMER PROTECTION: IS THERE MORE TO THE STORY?"
(AdExchanger, February 27, 2017)
https://adexchanger.com/data-driven-thinking/cross-device-tracking-consumer-protection-story/

 

"ON DATA PROTOL: DIGITAL AD WATCHDOGS DO THEIR INCREASINGLY COMPLEX JOB"
(Advertising Age, February 16, 2017)
http://www.adage.com/article/privacy-and-regulation/data-patrol-industry-s-watchdogs-job/307971/

 

"NEW FTC CHAIR HAS WARNED AGAINST STRICTER PRIVACY RULES"
(Advertising Age, January 27, 2017)
http://adage.com/article/privacy-and-regulation/ftc-chair-history-opposing-stricter-privacy-rules/307704/
 

"CROSS-DEVICE TRACKING: AN FTC STAFF REPORT"
(The National Law Review, January 27, 2017)
http://www.natlawreview.com/article/cross-device-tracking-ftc-staff-report

 

"DAA'S CROSS-DEVICE GUIDANCE ENFORCEMENT BEGINS FEBRUARY 1"
(IAPP Daily Dashboard, January 26, 2017)
https://iapp.org/news/a/daas-cross-device-guidance-enforcement-begins-feb-1/

 

"ENFORCEMENT OF DAA CROSS-DEVICE GUIDANCE TO BEGIN FEBRUARY 1ST"
(
Data & Marketing Association Advance Blog, January 11, 2017)
https://thedma.org/blog/data-driven-marketing/enforcement-daa-cross-device-guidance-begin-february-1st/ead the article

 

"AD INDUSTRY: FCC SHOULDN'T BREAK A PRIVACY MODEL THAT WORKS"
(MediaPost, October 25, 2016)
http://www.mediapost.com/publications/article/287583/ad-industry-fcc-shouldnt-break-a-privacy-model.html

 

"ADVERTISERS OFFER BROADBAND PRIVACY ALTERNATIVE"
(Broadcasting & Cable, October 20, 2016)
http://www.broadcastingcable.com/news/washington/advertisers-offer-broadband-privacy-alternative/160532

 

"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE TRACKING CODE IN 2017"
(IAPP Daily Dashboard, October 17, 2016)
https://iapp.org/news/a/digital-advertising-alliance-to-begin-enforcing-cross-device-tracking-code-in-2017/

 

"DIGITAL ADVERTISING ALLIANCE TO BEGIN ENFORCING CROSS-DEVICE GUIDELINES NEXT YEAR"
(Marketing Dive, October 14, 2016)
http://www.marketingdive.com/news/digital-advertising-alliance-to-begin-enforcing-cross-device-data-guideline/428290/

 

"DAA TO START ENFORCING CROSS-DEVICE PRIVACY RULES IN FEBRUARY"
(MediaPost, October 13, 2016)
http://www.mediapost.com/publications/article/286776/daa-to-start-enforcing-cross-device-privacy-rules.html
 

"ONE YEAR AFTER THE DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY GUIDANCE"
(Mobile Marketer, August 30, 2016)
http://www.mobilemarketer.com/cms/opinion/columns/23525.html
 

"AD GROUPS TELL FCC THAT PRIVACY SELF-REGULATION WORKS, DATA MARKETING CREATES JOBS"
(Advertising Age, May 31, 2016)
http://adage.com/article/privacy-and-regulation/ad-groups-fcc-privacy-regulation/304231/
 

"STUDIES CLAIM LITTLE CONSUMER INTEREST IN PAYING FOR AD-FREE DIGITAL CONTENT"
(Marketing Charts, May 18, 2016)
http://www.marketingcharts.com/online/studies-claim-little-consumer-interest-in-paying-for-ad-free-digital-content-67831/

 

"STUDY: CONSUMERS HATE ADS, BUT LOVE FREE CONTENT"
(Response Magazine, May 18, 2016)
http://www.responsemagazine.com/direct-response-marketing/news/study-consumers-hate-ads-love-free-content-9377
 

"RESPONDENTS TO NEW POLL SAY THEY PREFER AN AD-SUPPORTED INTERNET MODEL"
(CED Magazine, May 13, 2016)
http://www.cedmagazine.com/news/2016/05/respondents-new-poll-say-they-prefer-ad-supported-internet-model
 

"AMERICANS SAY FREE, AD-SUPPORTED ONLINE SERVICES WORTH $1,200 A YEAR"
(Digital Content Next Blog, May 13, 2016)
https://digitalcontentnext.org/blog/2016/05/13/americans-say-free-ad-supported-online-services-worth-1200-a-year/
 

"US PREFERS AD-SUPPORTED ONLINE SERVICES TO PAID"
(Advanced Television, May 12, 2016)
http://advanced-television.com/2016/05/12/us-prefers-ad-supported-online-services-to-paid/

 

"TUNE STUDY: OVERWHELMING NUMBER OF MOBILE USERS WON'T PAY EVEN $1/YEAR TO AVOID ADS"
(Marketing Land, May 12, 2016)
http://marketingland.com/tune-study-overwhelming-number-mobile-users-wont-pay-even-1year-content-177054

 

"SURVEY FINDS 85% OF CONSUMERS PREFER AN AD-SUPPORTED INTERNET"
(Consumer Affairs, May 12, 2016)
https://www.consumeraffairs.com/news/survey-finds-85-of-consumers-prefer-an-ad-supported-internet-051216.html
 

"PEOPLE HATE YOUR ADS BUT 85% WOULD RATHER WATCH YOUR ADS THAN PAY FOR CONTENT"
(MediaPost, May 12, 2016)
http://www.mediapost.com/publications/article/275745/people-hate-your-ads-but-85-would-rather-watch-yo.html
 

"AMERICANS BACK AD-SUPPORTED INTERNET"
(Warc, May 11, 2016)
https://www.warc.com/LatestNews/News/Americans_back_adsupported_internet.news?ID=36733

 

"CONSUMERS VALUE AD-SUPPORTED WEB AT $100 PER MONTH, WOULD USE IT LESS IF THEY HAD TO PAY"
(MediaPost, May 11, 2016)
http://www.mediapost.com/publications/article/275587/consumers-value-ad-supported-web-at-100-per-month.html

 

"PRIVACY WATCHDOG CALLS OUT THREE MOBILE APP DEVELOPERS"
(MediaPost, May 4, 2016)
http://www.mediapost.com/publications/article/275114/privacy-watchdog-calls-out-three-mobile-app-develo.html

 

"AD INDUSTRY LAUNCHES NEW CAMPAIGN PROMOTING ADCHOICES ICON"
(MediaPost, March 10, 2016)
http://www.mediapost.com/publications/article/270904/ad-industry-launches-new-campaign-promoting-adchoi.html
 

"INDUSTRY BACKED ICON BOOSTING PUBLIC CONFIDENCE IN ONLINE ADVERTISING SECTOR"
(The Parliament, March 3, 2016)
https://www.theparliamentmagazine.eu/articles/news/industry-backed-icon-boosting-public-confidence-online-advertising-sector
 

"OUTSIDE VOICES:  THE PUBLIC POLICY THREATS TO ADVERTISING IN 2016"
(The Wall Street Journal, December 31, 2015 -- Subscription May Be Required)
http://www.wsj.com/article_email/outside-voices-the-public-policy-threats-to-advertising-in-2016

 

"DIGITAL ADVERTISING ALLIANCE EXTENDS PRIVACY RULES TO CROSS-DEVICE TRACKING"
(MediaPost, November 16, 2015)
http://www.mediapost.com/publications/article/262717/industry-extends-privacy-rules-to-cross-device-tra.html
 

"DAA ISSUES GUIDELINES TO HELP BRANDS UNDERSTAND AD OBLIGATIONS"
(MediaPost Mobile Marketing Daily, November 16, 2015)
http://www.mediapost.com/publications/article/262678/daa-issues-guidelines-to-help-brands-understand-ad.html
 

"THE DAA LAUNCHES APPCHOICES EN ESPAÑOL"
(Adotas, November 10, 2015)
http://www.adotas.com/2015/11/flashtalking-new-hire-inmarket-hyper-targets-shoppers-the-dda-launches-app-choices-en-espanol/
 

"DAA LAUNCHES 'APPCHOICES EN ESPAÑOL'"
(International Association of Privacy Professionals | The Daily Dashboard, November 9, 2015)
https://iapp.org/news/a/daa-launches-appchoices-en-espanol
 

"OUTBRAIN AND GRAVITY FAILED TO COMPLY WITH PRIVACY RULES, WATCHDOG SAYS"
(MediaPost, November 4, 2015)
http://www.mediapost.com/publications/article/261913/outbrain-and-gravity-failed-to-comply-with-privacy.html
 

"DAA NEW ADCHOICES GUIDELINES FOR VIDEO ADS"
(Advanced Television, November 3, 2015)
http://advanced-television.com/2015/11/03/daa-releases-new-adchoices-guidelines-for-video-ads/

 

"DAA ISSUES VIDEO AD GUIDELINES..."
(International Association of Privacy Professionals | IAPP Daily Dashboard, November 2, 2015)
https://iapp.org/news/a/daa-issues-video-ad-guidelines-ca-ag-releases-location-tracking-tips/

 

"DAA UNVEILS GUIDELINES FOR PRIVACY ICONS IN VIDEO ADS"
(MediaPost, November 2, 2015)
http://www.mediapost.com/publications/article/261615/daa-unveils-guidelines-for-privacy-icons-in-video.html
 

"ALERT: DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING MOBILE PRIVACY RULES"
(JD Supra Business Advisor, September 15, 2015)
http://www.jdsupra.com/legalnews/alert-digital-advertising-alliance-11227/

 

"CBBB SET TO ENFORCE MOBILE AD SPACE"
(International Association of Privacy Professionals | The Privacy Advisor, September 2, 2015)
https://iapp.org/news/a/bbb-set-to-enforce-mobile-ad-space/

 

"BIG MOBILE CHANGES COMING SEPTEMBER 1, ARE YOU CONNECTED?"
(DMA Lately, August 26, 2015)
http://thedma.org/big-mobile-changes-coming-september-1st-are-you-connected/

 

"MEET THE LEADING PLAYERS IN THE PRIVACY ECOSYSTEM: LOU MASTRIA, DIGITAL ADVERTISING ALLIANCE"
(TRUSTe Blog, July 22, 2015)
http://www.truste.com/blog/2015/07/22/meet-leading-players-privacy-ecosystem-lou-mastria-digital-advertising-alliance/

 

"WIN OVER THE CONSUMER WITH DATA TRANSPARENCY"
(ClickZ, June 30, 2015)
http://www.clickz.com/clickz/news/2413005/win-over-the-consumer-with-data-transparency

 

"DIGITAL ADVERTISING ALLIANCE'S MOBILE PRIVACY ENFORCEMENT STARTS THIS SEPTEMBER"
(Inside Counsel, May 19, 2015)
http://www.insidecounsel.com/2015/05/19/digital-advertising-alliances-mobile-privacy-enfor

 

"BBB PRIVACY UNIT FAULTS ETSY, THREE OTHER PUBLISHERS"
(MediaPost, May 14, 2015)
http://www.mediapost.com/publications/article/250016/bbb-privacy-unit-faults-etsy-three-other-publishe.html

 

"U.S. DIGITAL ADVERTISING ALLIANCE SETS MOBILE PRIVACY ENFORCEMENT"
(brandchannel, May 11, 2015)
http://brandchannel.com/2015/05/11/digital-advertising-mobile-051115/

 

"DAA SETS OPT-OUT COMPLIANCE DEADLINE FOR SEPTEMBER"
(International Association of Privacy Professionals Daily Dashboard, May 8, 2015)
https://privacyassociation.org/news/a/daa-sets-opt-out-compliance-deadline-for-september/

 

"MARKETERS FACE SEPT. 1 DEADLINE ON DAA MOBILE AD GUIDANCE"
(Mobile Marketer, May 8, 2015)
http://www.mobilemarketer.com/cms/news/advertising/20389.html

 

"DAA SETS MOBILE PRIVACY ENFORCEMENT DATE FOR ADCHOICES"
(Katy on the Hill, May 7, 2015)
http://katyonthehill.com/daa-sets-mobile-privacy-enforcement-date-for-adchoices/

 

"BIG NEWS FOR MOBILE: ARE YOU CONNECTED?"
(Direct Marketing Association Advance Blog, May 7, 2015)
http://thedma.org/advance/capitol-matters-advocacy-compliance/big-news-for-mobile-are-you-connected/

 

"ATTENTION ADVERTISERS: COMPANIES ARE REQURED TO COMPLY WITH NEW MOBILE GUIDANCE STARTING SEPTEMBER"
(Association of National Advertisers, Regulatory Rumblings Blog, May 7, 2015)
http://www.ana.net/blogs/show/id/34978

 

"AD INDUSTRY TO START ENFORCING MOBILE PRIVACY RULES IN SEPTEMBER"
(MediaPost, May 7, 2015)
http://www.mediapost.com/publications/article/249398/ad-industry-to-start-enforcing-mobile-privacy-rule.html

 

"CONSUMERS FIND TARGETED ADS 'CREEPY' BUT USAGE TELLS OTHERWISE"
(Washington Internet Daily, April 10, 2015 - Registration Required)
http://www.washingtoninternetdaily.com/article/print?id=464219

 

"STUDY LOOKS AT MARKETER PERCEPTIONS OF MOBILE ADS"
(WebProNews, March 30, 2015)
http://www.webpronews.com/study-looks-at-marketer-perceptions-of-mobile-ads-2015-03

 

"WHY THE IAB THINKS IT'S GOOD THAT MARKETERS ARE CONCERNED ABOUT PRIVACY"
(Advertising Age, March 24, 2015)
http://adage.com/article/digitalnext/good-marketers-concerned-privacy/297748/

 

"BEHIND THE SCENES WITH THE NEW DAA APPCHOICES PROGRAM"
(IAPP The Privacy Advisor, February 27, 2015)
https://privacyassociation.org/news/a/behind-the-scenes-with-the-new-daa-appchoices-program/

 

"NEW PRODUCTS PROVIDES CONSUMER CHOICE IN MOBILE APPS AND BROWSERS"
(Direct Marketing Association Advance Blog, February 25, 2015)
http://thedma.org/advance/new-products-provide-consumer-choice-mobile-apps-browsers/

 

"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY OPTIONS"
(MediaPost MoBlog, February 25, 2015)
http://www.mediapost.com/publications/article/244525/digital-advertising-alliance-unveils-mobile-privac.html

 

"DAA APP, WEB PAGE EASE CONTROL OF MOBILE AD VIEWS"
(Mobile Marketer, February 25, 2015)
http://www.mobilemarketer.com/cms/news/advertising/19848.html
 

"DIGITAL ADVERTISING ALLIANCE LAUNCHES VALUABLE TOOLS TO PROTECT CONSUMERS' PRIVACY"
(Association of National Advertisers, Regulatory Rumblings Blog, February 25, 2015)
http://www.ana.net/blogs/show/id/33928

 

"DIGITAL ADVERTISING ALLIANCE INTROS APP FOR DATA OPT-OUT"
(Direct Marketing News, February 25, 2015)
www.dmnews.com/digital-advertising-alliance-intros-app-for-data-opt-out/article/399957/

 

"DIGITAL ADVERTISING ALLIANCE EXTENDS OPT-OUT PROGRAM TO MOBILE APPS"
(Advertising Age, February 25, 2015)
http://adage.com/article/digital/daa-extends-tracking-opt-program-mobile-apps/297304/

 

"DAA BOOSTS CONSUMER CONTROLS FOR MOBILE ADS"
(Broadcasting & Cable, February 25, 2015)
http://www.broadcastingcable.com/news/washington/daa-boosts-consumer-control-tools-mobile-ads/138259

 

"DIGITAL ADVERTISING ALLIANCE LAUNCHES OPT-OUT APP"
(MediaPost, February 25, 2015)
http://www.mediapost.com/publications/article/244473/digital-advertising-alliance-launches-opt-out-app.html

 

"COOKIES ARE SO YESTERDAY; CROSS-DEVICE TRACKING IS IN -- SOME TIPS"
(IAPP The Privacy Advisor, January 27, 2015)
https://privacyassociation.org/news/a/cookies-are-so-yesterday-cross-device-tracking-is-insome-tips

 

"BEST BUY, YELP AGREE TO ALERT WEB USERS TO DATA COLLECTION"
(Law360, October 29, 2014 - Subscription Required)
http://www.law360.com/articles/591376/best-buy-yelp-agree-to-alert-web-users-of-data-collection

 

"BBB'S ONLINE PRIVACY WATCHDOG FAULTS 5 WEB PUBLISHERS"
(MediaPost, October 29, 2014)
http://www.mediapost.com/publications/article/237232/bbbs-online-privacy-watchdog-faults-5-web-publish.html

 

"AN OPEN LETTER TO THE TECH INDUSTRY: FOLLOW THE DIGITAL ADVERTISING MODEL"
(VentureBeat, October 27, 2014)
http://venturebeat.com/2014/10/26/an-open-letter-to-the-tech-industry-follow-the-digital-advertising-model/

 

"SURVEY: 59 PERCENT PREFER AD-BASED APPS TO PAID, FREEMIUM MODELS"
(Marketing Land, October 26, 2014)
http://marketingland.com/survey-proclaims-consumer-preference-ad-supported-apps-daa-readies-mobile-appchoices-105463

 

"YES TO AD-SUPPORTED APPS"
(Warc Blog, October 24, 2014)
http://www.warc.com/LatestNews/News/Yes_to_adsupported_apps.news?ID=33776

 

"THURSDAY BUZZ: WE'RE OK WITH ADS ON OUR APPS"
(Associations Now, October 23, 2014)
http://associationsnow.com/2014/10/thursday-buzz-ok-ads-apps/

 

"FREE APPS WITH RELEVANT ADS CURRY FAVOR WITH AMERICANS: REPORT"
(Mobile Marketer, October 23, 2014)
http://www.mobilemarketer.com/cms/news/research/18980.html

 

"AMERICANS PREFER FREE APPS WITH ADS, POLL FINDS"
(CMS Wire, October 22, 2014)
http://www.cmswire.com/cms/digital-marketing/americans-prefer-free-apps-with-ads-poll-finds-026916.php

 

"AD INDUSTRY SELF-POLICING KEEPS FTC HAPPY, ASRC CHIEF SAYS"
(Law 360, October 15, 2014 - Subscription Required)
http://www.law360.com/articles/585669/ad-industry-self-policing-keeps-ftc-happy-asrc-head-says

 

"HOW TO TAKE CONTROL OF YOUR ONLINE ADVERTISING PROFILE"
(Al Jazeera English, September 22, 2014)
http://america.aljazeera.com/articles/2014/9/22/controlling-onlineadvertising.html

 

"7 THINGS THAT YOU NEED FOR DELIVERING A PERFECT MOBILE VIDEO AD EXPERIENCE"
(iMediaConnection, September 15, 2014)
http://blogs.imediaconnection.com/blog/2014/09/15/7-things-that-you-need-for-delivering-a-perfect-mobile-video-ad-experience/

 

"WHERE YOUR PERSONAL DATA GOES WHEN YOU'RE NOT LOOKING"
(Computerworld, August 5, 2014)
http://www.computerworld.com/s/article/9250056/Where_your_personal_data_goes_when_you_re_not_looking

 

"DIGITAL ADVERTISING ALLIANCE LAUNCHES INDUSTRY EDUCATION WEBSITE"
(Mediacaster, July 23, 2014)
http://www.mediacastermagazine.com/news/digital-advertising-alliance-launches-industry-awareness-website/1003170365/

 

"DIGITAL AD ALLIANCE BOSS: WE CAN POLICE OURSELVES"
(CMS Market Wire, June 30, 2014)
http://www.cmswire.com/cms/digital-marketing/digital-ad-alliance-boss-we-can-police-ourselves-025725.php

 

"FED REGULATOR TELLS MARKETERS: BE CAREFUL WITH DATA COLLECTION"
(CMS Wire, June 27, 2014)
http://www.cmswire.com/cms/digital-marketing/fed-regulator-tells-marketers-be-careful-with-data-collection-025704.php

 

"TRADE GROUP PREVIEWS APPS TO GIVE MOBILE USERS CHOICE ON ADS"
(PC World, June 26, 2014)
http://www.pcworld.com/article/2388960/trade-group-previews-apps-to-give-mobile-users-choice-on-ads.html

 

"DIGITAL ADVERTISING ALLIANCE ADDS MOBILE PRIVACY CONTROLS"
(AdExchanger, June 26, 2014)
http://www.adexchanger.com/ad-exchange-news/digital-advertising-alliance-adds-mobile-privacy-controls/

 

"DIGITAL ADVERTISING ALLIANCE UNVEILS MOBILE PRIVACY APP"
(MediaPost, June 26, 2014)
http://www.mediapost.com/publications/article/228874/digital-advertising-alliance-unveils-mobile-privac.html

 

"TRADE GROUP BRINGS ONLINE AD PRIVACY TOOL TO MOBILE"
(Ad Age, June 26, 2014)
http://adage.com/article/privacy-and-regulation/trade-group-brings-online-ad-privacy-tool-mobile/293901/

 

"AD INDUSTRY URGES WEB STANDARDS GROUP TO ABANDON DO-NOT-TRACK EFFORT"
(MediaPost, June 19, 2014)
www.mediapost.com/publications/article/228399/ad-industry-urges-web-standards-group-to-abandon-d.html
 

"WILL GEOLOCATION BILL JUST STOP STALKERS, OR STYMIE MOBILE INNOVATION?"
(IAPP The Privacy Advisor, June 5, 2014)
https://www.privacyassociation.org/publications/will_geolocation_bill_just_stop_stalkers_or_stymie_mobile_innovation

 

"US SENATE CONSIDERS BAN ON 'STALKING APPS'"
(Financial Times, June 4, 2014 - Subscription Required)
http://www.ft.com/cms/s/0/7a2cd374-ec2b-11e3-a9e3-00144feabdc0.html#axzz33nH0yLg0

 

"FRANKEN: 'STALKING APPS MUST BE SHUT DOWN'"
(The Hill, June 4, 2014)
http://thehill.com/policy/technology/208322-franken-stalking-apps-must-be-shut-down

 

"NTIA LEADS PRIVACY BILL OF RIGHTS REVIEW IN LIGHT OF 'BIG DATA' PUSH"
(Bloomberg BNA, June 4, 2014)
http://www.bna.com/ntia-leads-privacy-n17179891045/

 

"LIST BROKERS ARE DATA BROKERS, SAYS FTC"
(Direct Marketing News, May 28, 2014)
http://www.dmnews.com/list-brokers-are-data-brokers-says-ftc/article/348775/?

 

"FTC CHAIR EDITH RAMIREZ FIGHTS FOR DATA SECURITY AND PRIVACY RIGHTS"
(Adweek, May 27, 2014)
http://www.adweek.com/news/television/ftc-chair-edith-ramirez-fights-data-security-and-privacy-rights-157930
 

"WHY WE NEED BEHAVIORAL ADS FOR DIGITAL DIVERSITY"
(Advertising Age, May 6, 2014)
http://adage.com/article/guest-columnists/behavioral-ads-digital-diversity/292946/

 

"WHITE HOUSE REPORT ON BIG DATA AND PRIVACY LARGELY DUCKS SURVEILLANCE ISSUE"
(Adweek, May 1, 2014)
http://www.adweek.com/news/technology/white-house-report-big-data-and-privacy-largely-ducks-surveillance-issue-157408

 

"W.H. 'BIG DATA' REVIEW SPOTLIGHTS PRIVACY DEBATE"
(Politico, May 1, 2014)
http://www.politico.com/story/2014/05/white-house-big-data-reveiew-106241.html

 

"AD INDUSTRY WILL SOON UNVEIL A DO NOT TRACK BROWSER SOLUTION"
(Adweek, April 29, 2014)
http://www.adweek.com/news/technology/ad-industry-will-soon-unveil-do-not-track-browser-solution-157356

 

"A PRIVACY CALL-TO-ACTION FOR THE DATA INDUSTRY"
(Advertising Age, April 8, 2014)
http://adage.com/article/privacy-and-regulation/a-privacy-call-action-data-industry/292464/

 

"DAA CREATIVE GUIDELINES AIM FOR CONSISTENT PRIVACY EXPERIENCES ON MOBILE"
(Mobile Marketer, April 7, 2014)
http://www.mobilemarketer.com/cms/news/legal-privacy/17525.html
 

"DAA ISSUES SPECS FOR ADCHOICES ICON IN MOBILE"
(MediaPost Mobile Marketing Daily, April 7, 2014)
http://www.mediapost.com/publications/article/223122/daa-issues-specs-for-adchoices-icon-in-mobile.html
 

"THE DIGITAL ADVERTISING ALLIANCE RELEASES  NEW GUIDELINES FOR MOBILE ICON USE"
(Marketing Pilgrim, April 7, 2014)
http://www.marketingpilgrim.com/2014/04/the-digital-advertising-alliance-releases-new-guidelines-for-mobile-icon-use.html

 

"HERE'S HOW THAT LITTLE BLUE AD MARKER SHOULD APPEAR IN MOBILE ADS"
(Adweek, April 7, 2014)
http://www.adweek.com/news/technology/heres-how-little-blue-ad-marker-should-appear-mobile-ads-156813#

 

"EVERY DAY SHOULD BE #MOBILEMARKETINGDAY"
(Direct Marketing Association Advance Blog, March 14, 2014)
http://thedma.org/events/every-day-should-be-mobilemarketingday/

 

"VENABLE ATTORNEY CLAIMS MARKETERS MUST BALANCE PRIVACY CONCERNS WITH CONSUMER NEEDS"
(Mobile Marketer, March 14, 2014)
http://www.mobilemarketer.com/cms/news/legal-privacy/17380.html

 

"MEET YUANYUAN PAO, BLUEKAI'S 20-SOMETHING DATA CRUNCHER"
(Advertising Age, March 4, 2014)
http://adage.com/article/datadriven-marketing/meet-bluekai-s-20-data-cruncher/291953/

 

"THE POWER OF INFORMATION IN ADVERTISING"
(Marketing Land, February 24, 2014)
http://marketingland.com/power-information-advertising-74348

 

"WORKING TO STOP THOSE ADVERTISING ANNOYANCES - FREE WAYS TO STOP UNWANTED ADS, PHONE CALLS AND MAIL"
(The New York Times, February 22, 2014)
http://www.nytimes.com/2014/02/22/your-money/free-ways-to-stop-unwanted-ads-phone-calls-and-mail.html?

 

"IF THE COOKIE CRUMBLES, SO WILL ADVERTISING REVENUES"
(Direct Marketing News, February 11, 2014)
http://www.dmnews.com/if-the-cookie-crumbles-so-will-ad-revenues/article/333592/

 

"TRACKING DATA BOOSTS CPMs ON AD EXCHANGES"
(MediaPost, February 10, 2014)
http://www.mediapost.com/publications/article/219093/tracking-data-boosts-cpms-on-ad-exchanges.html

 

"STUDY: INTEREST-BASED ADS ARE THE WORKHORSE OF THE INTERNET"
(Adweek, February 10, 2014)
http://www.adweek.com/news/technology/study-interest-based-ads-are-workhorse-internet-155616
 

"DAA'S LOU MASTRIA SHEDS LIGHT ON UPCOMING MOBILE AD CHOICES TOOL"
(AdExchanger, January 14, 2014)
http://www.adexchanger.com/mobile/daas-lou-mastria-sheds-light-on-upcoming-mobile-ad-choices-tool/

 

"ONLINE BEHAVIORAL VIDEO AND DISPLAY -- TREADING A FINE LINE"
(ReelSEO, January 7, 2014)
http://www.reelseo.com/online-behavioral-advertising/

 

"THREE BIG PRIVACY CHANGES TO PLAN FOR IN 2014"
(Advertising Age, January 3, 2014)
http://adage.com/article/datadriven-marketing/big-privacy-plan-2014/290885/

 

"2013: THE YEAR IN REVIEW AND A LOOK AHEAD FOR MOBILE"
(MediaPost, December 16, 2013)
http://www.mediapost.com/publications/article/215566/2013-the-year-in-review-and-a-look-ahead-for-mobi.html

 

"FREE FIREFOX ADD-ON GRAPHS THE TRACKERS"
(CNET, November, 27, 2013)
http://howto.cnet.com/8301-11310_39-57613958-285/free-firefox-add-on-graphs-the-trackers/

 

"INTERNET USERS STRONGLY FAVOR INTEREST-BASED ADVERTISING, VALUE TOOLS TO MAKE CHOICES OVER THEIR INTERNET EXPERIENCE"
(Association of National Advertisers, Regulation Rumblings, November 5, 2013)
http://www.ana.net/blogs/show/id/28194

 

"USERS MORE LIKELY TO CLICK ON ADS WITH ADCHOICES ICON"
(Adweek, November 5, 2013)
http://www.adweek.com/news/technology/users-more-likely-click-ads-adchoices-icon-153617

 

"DIGITAL ADVERTISING ALLIANCE ARGUES ONLINE PRIVACY IS ALL ABOUT CHOICE"
(ComputerWorld, November 5, 2013)
http://news.idg.no/cw/art.cfm?id=98510405-9DA6-C4CE-99D846BA7A84E81A
 

"THE DEVIL YOU KNOW: STUDY SAYS THAT PEOPLE ARE MORE LIKELY TO CLICK ON ADS IF THEY KNOW WHY THEY'RE SEEING THEM"
(PandoDaily, November 5, 2013)
http://pandodaily.com/2013/11/05/the-devil-you-know-study-says-that-people-are-more-likely-to-click-on-ads-if-they-know-why-theyre-seeing-them/

 

"AD TRADE GROUP TOUTS SELF-REGULATORY PRINCIPLES"
(MediaPost, November 5, 2013)
http://www.mediapost.com/publications/article/212712/ad-trade-group-touts-self-regulatory-principles.html

 

"STUDY: INTERNET USERS WON'T VISIT FREE SITES IS A FEE IS ADDED"
(Direct Marketing Association's DMA Advance Blog, November 5, 2013)
http://blog.thedma.org/2013/11/05/study-internet-users-wont-visit-free-sites-if-a-fee-is-added/

 

"DAA TO CONVENE NEW DO NOT TRACK GROUP"
(Adweek, October 9, 2013)
http://www.adweek.com/news/technology/daa-convene-new-do-not-track-group-153023

 

"AD GROUPS DEVELOPING STANDARD OPT-OUT TECHNOLOGY"
(San Francisco Chronicle, October 4, 2013)
http://www.sfgate.com/technology/dotcommentary/article/Ad-groups-developing-standard-opt-out-technology-4870380.php

 

"BEYOND THE COOKIE: DIGITAL ADVERTISING AND PRIVACY IN THE CROSS-SCREEN AGE"
(The Guardian, September 25, 2013)
http://www.theguardian.com/media-network/media-network-blog/2013/sep/25/cookie-digital-advertising-privacy-screens

 

"DO-NOT-TRACK ON THE ROPES AS AD INDUSTRY DITCHES W3C"
(Advertising Age, September 17, 2013)
http://adage.com/article/privacy-and-regulation/ad-industry-ditches-track-group/244200/

DIGITAL ADVERTISING ALLIANCE EXITS DO NOT TRACK GROUP"
(Adweek, September 17, 2013)
http://www.adweek.com/news/technology/digital-advertising-alliance-exits-do-not-track-group-152475

 

"PRIVACY THAT KEEPS PACE WITH TECHNOLOGY AS SELF-REGULATION GOES MOBILE"

(Mobile Marketer, September 9, 2013)
http://www.mobilemarketer.com/cms/opinion/columns/16113.html

 

"USA: DAA MOBILE PRIVACY GUIDANCE SETS DIRECTION FOR ONLINE ADVERTISERS"
(Data Guidance, August 15, 2013)
http://dataguidance.com/news.asp?id=2095

 

"MOZILLA'S DECISION TO BLOCK COOKIES HARMS MORE THAN JUST ADVERTISERS"
(Adweek, August 8, 2013)
http://www.adweek.com/news/technology/mozilla-decision-harms-more-just-advertisers-151696

 

"DON'T LET THE THIRD-PARTY COOKIE CRUMBLE"
(The Hill, August 6, 2013)
http://thehill.com/blogs/congress-blog/technology/315595-dont-let-the-third-party-cookie-crumble

 

"THE YEAR OF (MOBILE) PRIVACY"
(ClickZ, July 31, 2013)
http://www.clickz.com/clickz/column/2285823/the-year-of-mobile-privacy?
 

"DO NOT TRACK OPT-OUT OPTION COMING TO MOBILE BROWSERS"
(CNET, July 24, 2013)
http://news.cnet.com/8301-1023_3-57595191-93/do-not-track-opt-out-icon-coming-to-mobile-browsers/
 

"DIGITAL ADVERTISING ALLIANCE ISSUES MOBILE PRIVACY RULES"
(MediaPost, July 24, 2013)
http://www.mediapost.com/publications/article/205236/digital-advertising-alliance-issues-mobile-privacy.html#axzz2ZymcjV6d

 

"CONSUMERS WILL SOON BE ABLE TO OPT OUT OF TARGETED MOBILE ADS"
(Adweek, July 24, 2013)
http://www.adweek.com/news/technology/ad-industry-expands-privacy-self-regulation-mobile-151386
 

"AD INDUSRY GROUPS INTRO NEW RULES FOR MOBILE DATA COLLECTION"
(Advertising Age, July 24, 2013)
http://adage.com/article/privacy-and-regulation/ad-industry-groups-intro-rules-mobile-data-collection/243261/
 

"DIGITAL ADVERTISING ALLIANCE UNVEILS PROGRAM TO PROVIDE CONSUMER PRIVACY CONTROLS IN MOBILE ENVIRONMENTS"
(BWW Geek's World, July 24, 2013)
http://geeks.broadwayworld.com/article/Digital-Advertising-Alliance-Unveils-Program-to-Provide-Consumer-Privacy-Controls-in-Mobile-Environments-20130724
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Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile En
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TURMOIL SURFACES IN THE DO NOT TRACK GROUP - PROCESS DISAGREEMENT MAY DERAIL GOAL OF CONSENSUS"
(Adweek, July 19, 2013)
http://www.adweek.com/news/technology/turmoil-surfaces-do-not-track-group-151307

 

"DAA's LOU MASTRIA BLASTS TPWG DECISION"
(AdExchanger, July 17, 2013)
http://www.adexchanger.com/ data-exchanges/daas-lou-mastria-blasts-tpwg-decision/

 

"W3C REJECTS MARKETERS' PRIVACY PLAN; MARKETERS UNFAZED"
(Direct Marketing News, July 16, 2013)
http://www.dmnews.com/w3c-rejects-marketers-privacy-plan-marketers-unfazed/article/303318/#

 

FIREFOX MOVES AHEAD WITH PLANS TO BLOCK THIRD-PARTY COOKIES"
(FierceCMO, June 23, 2013)
http://www.fiercecmo.com/story/firefox-moves-ahead-plans-block-third-party-cookies/2013-06-23

 

"MOZILLA MOVES AHEAD WITH DO NOT TRACK BROWSER"
(Adweek, June 19, 2013)
http://www.adweek.com/news/technology/mozilla-moves-ahead-do-not-track-browser-150487

 

"DIGITAL ADVERTISING ALLIANCE REVEALS ROADMAP"
(AdExchanger, June 7, 2013):
http://www.adexchanger.com/mobile/digital-advertising-alliance-reveals-roadmap/

 

"ADVERTISING GROUP CLOSE TO MOBILE PRIVACY GUIDELINES"
(IDG News, June 5, 2013):
http://www.cio.com/article/734507/Advertising_Group_Close_to_Mobile_Privacy_Guidelines?page=1&taxonomyId=3056

 

"REPUBLICAN FTC MEMBER WARNS AGAINST PRIVACY REGULATION"
(The Hill, June 5, 2013):
http://thehill.com/blogs/hillicon-valley/605-technology/303703-gop-ftc-commissioner-warns-against-privacy-regulation

 

"FTC's OHLHAUSEN FAVORS PRIVACY SELF-REGULATION"
(Adweek, June 5, 2013):
http://www.adweek.com/news/technology/ftcs-ohlhausen-favors-privacy-self-regulation-150036

 

"FTC's OHLHAUSEN: PRIVACY REGS COULD HARM STARTUPS"
(MediaPost, June 5, 2013):
http://www.mediapost.com/publications/article/201898/ftcs-ohlhausen-privacy-regs-could-harm-startups.html#axzz2VO4QEUuv

 

"MOZILLA PUTS COOKIE BLOCKING ON HOLD"
(MediaPost, May 16, 2013):
http://www.mediapost.com/publications/article/200476/mozilla-puts-cookie-blocking-on-hold.html#axzz2TTcHoUsc?utm_source=Announce+Summit+Agenda+%26+More+Voices&utm_campaign=Poll+Newsletter&utm_medium=email

 

"AD LOBBYIST RIPS MICROSOFT AND FIREFOX FOR RENEGING ON WHITE HOUSE 'DO NOT TRACK' DEAL"
(Business Insider, May 7, 2013):
http://www.businessinsider.com/daa-microsoft-and-mozilla-on-white-house-do-not-track-deal-2013-5#ixzz2Sci1tHRV

 

"WHAT EXACTLY DOES 'DO NOT TRACK' MEAN?"
(Adweek, May 6, 2013):
http://www.adweek.com/news/technology/what-exactly-does-do-not-track-mean-149149

 

"ONLINE PRIVACY IS EVOLVING. DOES IT MATTER TO YOU?"
(Associated Press, April 24, 2013):
http://bigstory.ap.org/article/online-privacy-evolving-does-it-matter-you

 

"SURVEY: INTERNET USERS LIKE TARGETED ADS, FREE CONTENT"
(ComputerWorld Tech World, April 19, 2013):
http://www.techworld.com.au/article/459632/survey_internet_users_like_targeted_ads_free_content/
 

"TRADE GROUP SAYS WEB USERS LIKE TAILORED ADS"
(MediaPost, April 18, 2013):
http://www.mediapost.com/publications/article/198266/trade-group-says-web-users-like-tailored-ads.html#axzz2R21aC1Lq
 

"TARGETED INTERNET ADVERTISING IS NOT THE BOGEYMAN - NEARLY 70% LIKE AT LEAST SOME TARGETED INTERNET ADS"
(Adweek, April 18, 2013):
http://www.adweek.com/news/technology/poll-targeted-advertising-not-bogeyman-148649
 

"HARNESSING THE POWER OF DIGITAL ADVERTISING"
(Politico, March 11, 2013):
http://www.politico.com/story/2013/03/harnessing-the-power-of-digital-advertising-88668.html
 

"TAKING INTEREST-BASED ADVERTISING -- AND SELF-REGULATION -- INTO MOBILE ENVIRONMENTS"
(Chief Marketer Tech Talk, February 20, 2013):
http://chiefmarketer.com/mobile-marketing/taking-interest-based-advertising-and-self-regulation-mobile-environments

 
"DAA PREPARES SELF-REGULATORY GUIDELINES FOR MOBILE TARGETING” (ClickZ News, June 23, 2011):
 
WHAT YOU NEED TO KNOW ABOUT WEB ADS
(Reuters Wealth, June 23, 2011):
 
MAKING IT HARDER FOR ADS TO TRACK YOU ONLINE
(CNN.com, June 21, 2011):
 
DIGITAL AD ALLIANCE CREATES PRIVACY RULES FOR ONLINE ADS” (MediaPost News, June 10, 2011):
 
100 COMPANIES SIGN UP FOR OBA PROGRAMME
(Business & Leadership, June 7, 2011):
 
9 AD NETOWRKS PARTICIPATE IN SELF-REG PRIVACY PROGRAM
(MediaPost News, June 7, 2011):
 
MORE ADVERTISERS ADOPT STRICTER CODES AROUND DIGITAL PRIVACY” (Ad Age Digital, June 7, 2011): 
 
BEHAVIORAL ICON APPEARS IN POLITICAL ADS
(ClickZ News, June 6, 2011): 
 
DESPITE DIGITAL PRIVACY UPROAR, CONSUMERS ARE NOT OPTING OUT" (Ad Age Digital, May 30, 2011): 
 
NEW DIRECTOR OF SELF-REGULATORY GROUP PLANS FOR GLOBAL ROLLOUT" 
(ClickZ News, May 10, 2011): 
 
ADVERTISING INDUSTRY APPOINTS NEW HEAD OF ONLINE PRIVACY
(Ad Age Digital, May 10, 2011): 
 
AD GROUP UNVEILS PLAN TO IMPROVE WEB PRIVACY
(New York Times, October 4, 2010):
 
Other Announcements: 2011-2014

 

Zogby Poll: Americans Prefer Ad-Supported Mobile Apps, Want Familiar Transparency & Control Over Data in the Mobile Environment

NEW YORK and WASHINGTON, DC – October 22, 2014 – Americans prefer free, ad-supported mobile apps to those that cost money, and value mobile ads that are relevant to their interests, according to a new survey conducted by Zogby Analytics. Respondents also said they wanted tools – similar to those available on desktop and laptop computers – that let them control how and whether data is collected and used in mobile environments. Nearly 60 percent of respondents said they would feel more favorably toward companies and brands that provided ubiquitous, real-time choice regarding their advertising practices using a transparency icon, a feature that is a hallmark of the Digital Advertising Alliance (DAA) program.  Full findings are available here: 10 22 14 - Zogby Poll Results in Charts Oct 14 - DAA.pdf  [Read more.]

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Digital Advertising Alliance Launches New Industry-Focused Website: DigitalAdvertisingAlliance.org

NEW YORK – July 17, 2014 – The Digital Advertising Alliance (DAA) has launched its newest web property, www.digitaladvertisingalliance.org, which builds on DAA’s commitment to educate the advertising industry about DAA’s established and enforceable principles for responsible privacy practices across the online advertising industry, and to provide consumers with enhanced transparency and control regarding relevant advertising on their digital devices. [Read more.]

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Digital Advertising Alliance to Preview
Mobile Choice Tools at Annual Summit

SAN FRANCISCO – June 26, 2014 – The Digital Advertising Alliance kicks off its second annual summit today with an exclusive preview of two highly anticipated mobile choice tools set to be released in the fall. The preview of both the DAA mobile choice app and the DAA mobile-optimized choice page – which will allow users to determine how and whether they receive relevant advertising on their mobile devices – sets the stage for a full schedule of panels and keynotes exploring the conference theme of “Protecting Innovation and Consumer Value through Transparency and Control”. Jessica Rich, director of the Federal Trade Commission’s Bureau of Consumer Protection will give the luncheon policymaker keynote. [Read more.]

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New Creative Guidelines for DAA Icon Placement on Mobile Devices Extend Consistent Enhanced Transparency for Consumers

NEW YORK – April 7, 2014 – The Digital Advertising Alliance (DAA) today issued detailed guidance for how notice and the DAA Icon should be displayed and used on mobile platforms. For consumers, this means that the icon they know as a symbol of transparency and choice on desktops and laptops will be consistently displayed on their smart phones and tablets. For the advertising ecosystem, today’s announcement standardizes the provision of the DAA Icon, which enables the presentation of information relevant to the use and collection of data as prescribed by the DAA Principles. The Ad Marker Implementation Guidelines for Mobile provides detailed guidance to advertisers for how the icon should be displayed on touch-screens. The Guidelines represent the next major step of the DAA program into the mobile environment; building on a process that began last July when the DAA directed all interest-based advertisers on how to implement DAA self-regulatory principles in mobile environments. [Read more.]

More on the Implementation Guidelines from the DAA’s Founding Associations  http://www.alaqin.com/advertising-leaders-endorse-interest-based-ad-marker-specifications-mobile-environments

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Study: Online Ad Value Spikes
When Data is Used to Boost Relevance

WASHINGTON –- February 10, 2014 –- Online advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This new research has important implications for publishers, ad technology firms, agencies, advertisers, consumers and policy makers. The study, conducted on behalf of the Digital Advertising Alliance (DAA), found that availability of cookies to facilitate information transfer increases the average impression price paid by advertisers by 60 percent to 200 percent.  Additionally, ads for which cookie-related information was available sold for three-to-seven times higher than ads without cookies. The full study is available at http://www.alaqin.com/resource/fullvalueinfostudy.pdf . [Read more.]

 

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Poll: Internet Users Recognize the Importance of Online Advertising and the Value of Self-Regulation

WASHINGTON – November 5, 2013 – The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA). More than half of all Americans polled (51.3 percent) said they’d be more likely to click on an online ad that included an icon – like the Advertising Option icon – that allowed them to opt out of ad-related information collection. Additionally, more than 73 percent of users polled said they’d feel more comfortable with interest-based ads if they knew they had access to the protections that the DAA currently provides (opt out, limitations on data collection, third-party enforcement), according to the survey, which polled 1004 U.S. adults. Full results of the survey are available at http://www.alaqin.com/ZogbyDAAOct13PollResults.pdf  [Read more.]

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Digital Advertising Alliance Unveils Program to Provide Consumer Privacy Controls in Mobile Environments

WASHINGTON – July 24, 2013 – The Digital Advertising Alliance (DAA), the operator of the interactive media and marketing industry’s largest and most successful consumer preference program, today unveiled new guidance for assuring that its Self-Regulatory Principles currently enforced on the web are honored in mobile environments, providing consumer-friendly privacy controls in this fast-growing medium. The new DAA guidance for the first time advises advertisers, agencies, media, and technology companies how to provide consumers the ability to see and exercise control over the use of cross-app, personal directory, and precise location data in mobile apps. This enforceable guidance reflects the reality that companies and brands engage with their customers on a variety of platforms, including mobile, and explains how the DAA’s program applies consistently across channels to certain data practices that may occur on mobile or other devices. A key provided benefit is enhanced consumer transparency for the collection of data across different mobile apps.  A full copy of the Mobile Guidance is posted here: http://www.alaqin.com/DAA_Mobile_Guidance.pdf   (Read more.)

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Leading Advertising and Marketing Industry Groups React to W3C Do-Not-Track Announcement
 

NEW YORK and WASHINGTON -- July 16, 2013 -- The 4A's, the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Digital Advertising Alliance (DAA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI) released the following statement today on the W3C's recent announcement regarding Do Not Track negotiations. (Read more.)

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DAA Warns that Mozilla Decision Threatens Diverse, Free Internet Content

 

WASHINGTON – June 20, 2013 – Mozilla’s decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today (June 20, 2013).  (Read more.)

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First Annual DAA Summit to Showcase Value of Self-Regulation

Technology and policy leaders from around the world today (June 5, 2013) will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online. (Read more.)

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DAA to Senate: For Consumer Choice,
Build on What is Already Working

Rather than seeking to impose untested and potentially harmful new restrictions on Internet advertising, lawmakers and technologists should throw their support behind the program that is already providing consumers with pinpoint choice and control over their own data, Digital Advertising Alliance (DAA) Managing Director Lou Mastria said today in testimony before the Senate Committee on Commerce Science and Transportation. DAA, which administers a rigorous, nationwide self-regulatory program that provides consumers with choice and control over how and whether they receive interest-based online ads, was invited to testify on the development of voluntary consumer choice mechanisms. The Commerce Committee is currently considering “Do Not Track” legislation that would have far-reaching implications for interest-based advertising, responsible online data collection and the future of ad-supported Internet content. A copy of DAA’s testimony is available at:

http://www.alaqin.com/resource/4.23.13_DAA_Testimony.pdf

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New U.S. Poll Finds Americans Understand and Appreciate
Value of Ad-Funded Internet & Tailored Ads

 
Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online advertising, with a specific focus on interest-based ads In addition to strongly supporting Internet advertising in general, poll respondents were highly receptive to the interest-based advertising that lies at the heart of the DAA’s mission. Nearly 70 percent of respondents indicated that they’d like at least some ads tailored directly to their interests, compared to only 16 percent who preferred to only see generic ads for products and services. Zogby Analytics conducted the poll of 1,000 US adults (Read More).

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DIGITAL ADVERTISING ALLIANCE GIVES GUIDANCE TO MARKETERS FOR MICROSOFT IE10 ‘DO NOT TRACK’ DEFAULT SETTING

“In response to questions by participants of the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program (“DAA Program”), the DAA provides this statement regarding “do not track” (“DNT”) settings in Microsoft Internet Explorer version 10 (“IE10”). Continued...

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DIGITAL ADVERTISING ALLIANCE POSITION ON YAHOO!’S BROWSER CHOICE MECHANISM

In response to Yahoo!’s March 29, 2012 announcement that it will implement a Do Not Track (DNT) header solution that will be accessible across Yahoo!’s global network by early summer, Stuart Ingis, counsel to the Digital Advertising Alliance (DAA), stated: “Yahoo! has been a leader in participating in the DAA’s development of meaningful privacy protections for consumers.  We support the Yahoo! efforts announced today to meet the DAA commitment made at the White House in February to honor the DAA Principles through a simple browser based choice mechanism.  We look forward to the others in DAA honoring browser based choice as an additional means of honoring consumer choice in accordance with DAA Principles.” 

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WHITE HOUSE, DOC AND FTC COMMEND DAA’S SELF-REGULATORY PROGRAM TO PROTECT CONSUMER ONLINE PRIVACY

DAA Announces Plans to Expand Program Consumer Choice Mechanisms

WASHINGTON, D.C., February 23, 2012 – Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection program for consumers. Continued...

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STATEMENT FROM CEOs OF ASSOCIATIONS OF THE DIGITAL ADVERTISING ALLIANCE (DAA) REGARDING WHITE HOUSE ANNOUNCEMENT ABOUT ONLINE PRIVACY

WASHINGTON, D.C., February 23, 2012 – We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations  – the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) – in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet. Continued...

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DIGITAL ADVERTISING ALLIANCE POSITION ON BROWSER BASED CHOICE MECHANISM

WASHINGTON D.C., February 22, 2012 - The FTC called on the business community to set responsible standards for the collection and use of web viewing data on the Internet and to provide transparency and control to consumers. United States Administration initiatives have similarly encouraged the business community to develop codes of conduct that further innovative offerings to consumers while providing choices to consumers regarding data about such web viewing data. Continued...
 

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DIGITAL ADVERTISING ALLIANCE ANNOUNCES ‘YOUR ADCHOICES’ CONSUMER EDUCATION CAMPAIGN

WASHINGTON D.C., January 20, 2012 – The Digital Advertising Alliance (DAA), a coalition of  the nation’s leading media and marketing trade associations, today announced the launch of  the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy. Continued…

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DIGITAL ADVERTISING ALLIANCE ANNOUNCES COMPREHENSIVE PRINCPLES FOR ONLINE COLLECTION OF WEB DATA

WASHINGTON, D.C., NOVEMBER 7, 2011 – On behalf of the nation's leading media and marketing trade associations and their members, the Digital Advertising Alliance (DAA) today announced "Principles for Multi-Site Data" that significantly expand the scope of self-regulation of online data collection beyond online behavioral advertising (OBA). Continued...

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DIGITAL ADVERTISING ALLIANCE ANNOUNCES FIRST 100 COMPANIES PARTICIPATING IN SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING 

WASHINGTON, D.C., JUNE 7, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today confirmed the names of the first 100 companies currently participating in the Self-Regulatory Program for Online Behavioral Advertising.  Continued...

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DIGITAL ADVERTISING ALLIANCE BEGINS ENFORCING NEXT PHASE OF SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING

WASHINGTON, D.C., MAY 23, 2011 – The Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer choice in online behavioral advertising (OBA), today announced the next phase in the enforcement of the Self-Regulatory Program for Online Behavioral Advertising. Continued...