Resources for Understanding the Principles

This webpage has a multitude of resources designed to help companies understand their responsibilities under the principles.

For Everyone: Start Here.

The first thing every single company should do is to read the implementation guides.  We strongly encourage you to walk through these implementation guides with your counsel.

Next, DAA has published Enforcement in Action -- a resource that summarizes all enforcement actions and hundreds of cases reviewed (Version 2.0 through Winter 2017) by DAA’s two independent Accountability Partners, presenting lessons learned on “how” to implement DAA self-regulatory Principles – to bolster brand engagement and consumer trust.

Third, our trade associations have created a number of webinars, one pagers, and other resources to help specific types of companies better understand their responsibilities under the Principles.  

For Advertisers:

The Association of National Advertisers (ANA) has put together a document to help Advertisers comply with the Principles.  

ANA Document for Advertisers 

 

For Advertising Agencies

The Digital Advertising Alliance has issued creative guidance documents for the placement of the DAA Icon and Ad Marker in both desktop and mobile environments, and also in video formats: 

DAA Icon Ad Marker Creative Guidelines

 
DAA Ad Marker Implementation Guidelines for Mobile 
 

DAA Ad Marker Implementation Guidelines for Video Ads

DAA Political Ad Icon & Ad Marker Creative Guidelines

The 4A's [American Association of Advertising Agencies] has hosted a number of Interest-Based Advertising Webinars designed with Advertising Agencies in mind.  The Webinar linked below will help agencies educate their clients on how to best comply with the Principles of the Self Regulatory Program.  The slides from the Webinar are also available.

4A's Webinar
4A's Webinar Slides 

 

For Web Publishers

The Interactive Advertising Bureau (IAB) has put together a series of documents that outline what steps Brands and Publishers need to take to comply with the Principles in both desktop/mobile Web and mobile app environments:

How To Implement the DAA Principles & YourAdChoices Icon | Websites & Mobile Web Guidance for Publishers & Brands (Graphics Version)

 

How To Implement the DAA Principles & YourAdChoices Icon | Websites & Mobile Web Guidance for Publishers & Brands (Text Version)

 

How To Implement the DAA Principles & YourAdChoices Icon | Mobile App Guidance for Publishers & Brands (Graphics Version)

 

How To Implement the DAA Principles & YourAdChoices Icon | Mobile App Guidance for Publishers & Brands (Text Version)
 

 

For All Participants

The Data & Marketing Association (DMA) has created a web page outlining interest-based advertising best practices for its members, as well as a Webinar (with DAA) regarding DAA's Cross-Device Guidance.  

DMA Privacy Outline

Video:  Cross-Device Compliance -- Learn How to Comply with DMA & DAA Self-Regulatory Requirements

 

For Media

Please click here.